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Sr. Product Marketer in Search of IPO-bound Startup or Global Fortune 1000 Adventure!

Experience:
10 y
Experience:
10 y
Location:
Greater Seattle Area, Wash. - USA
Last update:
19.04.2021
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Availability
Available
Rate
Onsite hourly: N/A
Remote hourly: N/A
Languages
English: Native
Area Preference
Home office with ability to travel (as appropriate)
Description
SKILLS
Product Marketing, Online Marketing, Go-to-market Strategy, Demand Generation, Competitive Strategy, E-commerce, Online Advertising, Business Strategy, Email Marketing, Marketing Strategy, Competitive Analysis, Marketing, CRM, Market Research, Direct Marketing, Strategy, Product Management, Start-ups, Enterprise Software, Management, Product Development, PPC
Other skills
datasheets SQL Server 2005 virtualization network storage e-book Open Source webcasts MSDN web content Enterprise Software SQL Server 2008 Linux solid-state drives web portals SQL Server
Work & Experience
01.03.2007 — 30.06.2009
Parallels Inc.
Sr. Product Marketing Manager
Purpose - Critical member of Parallels' first-ever marketing group at the height of Parallels Desktop for Mac ('Run Windows on a Mac'), one of the top technology products of 2007 and 2008 * Create compelling product marketing collateral for desktop and server virtualization solutions, including datasheets, online web product content, sales guides, presentations, resource kits and user tutorials * Own the strategy and execution of e-mail promotions and direct mail to our installed base * Support- and work closely with internal sales and marketing groups, including B2B marketing, EMEA marketing and partner & channel groups * Create print advertising and coordinate the delivery of interactive product demos with agency and internal teams * Contribute to the product development team based in Moscow by delivering end-user beta program feedback and market research to accelerate product roadmap strategy * Perform competitive analysis and side-by-side comparison in differentiating product feature categories; Lead a high-profile virtualization benchmark project with publication vendor Individual Highlights * Pre-briefed Gartner, IDC & ComputerWorld analysts and high-profile reporters (Wall Street Journal's Walt Mossberg) during the Parallels Desktop 4.0 for Mac launch in November 2008 * Effectively owned the end-to-end delivery of Parallels involvement at MacWorld in 2008 and 2009 * Created a viral YouTube campaign that spoofed the Apple 'I'm a PC. I'm a Mac' ads that resulted in 85,000+ views in a 24-hour period before a request for removal by Apple Marketing * Delivered six key product launches in 21-months - including Parallels Desktop 2.5/3.0/4.0 for Mac, Parallels Server for Mac and Parallels Workstation Extreme
01.03.2005 — 31.03.2007
Product Manager (Contract), SQL Server Marketing
Microsoft Product Manager (Contract), SQL Server Marketing 03.2005 - 03.2007 Purpose - Support the SQL Server 2005 Upgrade and Business Intelligence global Go-To-Market campaigns by effectively managing content deliverables and activities during the largest server launch in Microsoft history * Lead planning and project management meetings in the development of internal and outbound sales and marketing deliverables, including white papers, resource kit multimedia, presentations, datasheets, internal and external websites, webcasts, learning videos, technical documentation and marketing promotions * Delivered the product resource kit and coordinated the release-to-web content on Microsoft.com, Microsoft Developer Network (MSDN) and TechNet for IT Pro's web portals * Own the delivery of SQL Server 2005 Express Edition beginner content - including learning videos, sample data models and e-book - to capture the hearts & minds of Non-IT Professionals to adopt the Microsoft Express developer platform * Support the SQL Server "Katmai" launch plan owner to create the business and marketing plan for the release of SQL Server 2008 Individual Highlights: * Supported the SQL Server Upgrade GTM campaign owner to deliver a four-day 300-level training 'Bootcamp' event attended by 75+ world-wide partners and internal technical sales * Recognized by the GM of SQL Server Marketing as having orchestrated SQL Server's most broad awareness and involvement during Microsoft's annual global sales and marketing briefing event, coordinating launch content into key breakout sessions and executive keynotes * Owned the strategy and execution of several key SQL Server product pages on Microsoft.com to support broad customer communication efforts * Coordinated executive planning reviews with the GM of Servers & Tools Marketing and the GM of Application Platform Marketing * Contributed to the Application Platform GTM Cookbook - a creative and demand generation guide for execution across Microsoft's international subsidiaries
01.09.2004 — 28.02.2005
Unisoft Networks
Marketing Manager
? Work closely with management to develop and implement a B2B marketing strategy that best compliments the company's core technical service competencies ? Redesign and manage the company website; Create corporate messaging and marketing content ? Drive the relationship with channel partners (Microsoft, HP, Intel, VERITAS, and Symantec); Optimize MDF and co-op funds; Coordinate product training with the sales team ? Collaborate with vp of technical services to research and develop case studies documenting the success and depth of experience in our service offerings that resulted in Microsoft Gold Partner
HILFE UND SUPPORT
HILFE UND SUPPORT * FAQ * Kontakt * RSS * Sitemap * Preise und Leistungen
ÜBER UNS
Unsere Partner
ÜBER UNS * Kundenecho * Werben Sie bei uns * Presse * Unsere Partner * Werden Sie Partner * Karriere
SOZIALE NETZWERKE
SOZIALE NETZWERKE * facebook * Twitter * LinkedIn
AGB
* AGB * Impressum

Description

SKILLS
Product Marketing, Online Marketing, Go-to-market Strategy, Demand Generation, Competitive Strategy, E-commerce, Online Advertising, Business Strategy, Email Marketing, Marketing Strategy, Competitive Analysis, Marketing, CRM, Market Research, Direct Marketing, Strategy, Product Management, Start-ups, Enterprise Software, Management, Product Development, PPC

Main Skills

Other Skills

datasheets SQL Server 2005 virtualization network storage e-book Open Source webcasts MSDN web content Enterprise Software SQL Server 2008 Linux solid-state drives web portals SQL Server

Work & Experience

01.03.2007 — 30.06.2009
Parallels Inc.
Sr. Product Marketing Manager
Purpose - Critical member of Parallels' first-ever marketing group at the height of Parallels Desktop for Mac ('Run Windows on a Mac'), one of the top technology products of 2007 and 2008 * Create compelling product marketing collateral for desktop and server virtualization solutions, including datasheets, online web product content, sales guides, presentations, resource kits and user tutorials * Own the strategy and execution of e-mail promotions and direct mail to our installed base * Support- and work closely with internal sales and marketing groups, including B2B marketing, EMEA marketing and partner & channel groups * Create print advertising and coordinate the delivery of interactive product demos with agency and internal teams * Contribute to the product development team based in Moscow by delivering end-user beta program feedback and market research to accelerate product roadmap strategy * Perform competitive analysis and side-by-side comparison in differentiating product feature categories; Lead a high-profile virtualization benchmark project with publication vendor Individual Highlights * Pre-briefed Gartner, IDC & ComputerWorld analysts and high-profile reporters (Wall Street Journal's Walt Mossberg) during the Parallels Desktop 4.0 for Mac launch in November 2008 * Effectively owned the end-to-end delivery of Parallels involvement at MacWorld in 2008 and 2009 * Created a viral YouTube campaign that spoofed the Apple 'I'm a PC. I'm a Mac' ads that resulted in 85,000+ views in a 24-hour period before a request for removal by Apple Marketing * Delivered six key product launches in 21-months - including Parallels Desktop 2.5/3.0/4.0 for Mac, Parallels Server for Mac and Parallels Workstation Extreme
01.03.2005 — 31.03.2007
Product Manager (Contract), SQL Server Marketing
Microsoft Product Manager (Contract), SQL Server Marketing 03.2005 - 03.2007 Purpose - Support the SQL Server 2005 Upgrade and Business Intelligence global Go-To-Market campaigns by effectively managing content deliverables and activities during the largest server launch in Microsoft history * Lead planning and project management meetings in the development of internal and outbound sales and marketing deliverables, including white papers, resource kit multimedia, presentations, datasheets, internal and external websites, webcasts, learning videos, technical documentation and marketing promotions * Delivered the product resource kit and coordinated the release-to-web content on Microsoft.com, Microsoft Developer Network (MSDN) and TechNet for IT Pro's web portals * Own the delivery of SQL Server 2005 Express Edition beginner content - including learning videos, sample data models and e-book - to capture the hearts & minds of Non-IT Professionals to adopt the Microsoft Express developer platform * Support the SQL Server "Katmai" launch plan owner to create the business and marketing plan for the release of SQL Server 2008 Individual Highlights: * Supported the SQL Server Upgrade GTM campaign owner to deliver a four-day 300-level training 'Bootcamp' event attended by 75+ world-wide partners and internal technical sales * Recognized by the GM of SQL Server Marketing as having orchestrated SQL Server's most broad awareness and involvement during Microsoft's annual global sales and marketing briefing event, coordinating launch content into key breakout sessions and executive keynotes * Owned the strategy and execution of several key SQL Server product pages on Microsoft.com to support broad customer communication efforts * Coordinated executive planning reviews with the GM of Servers & Tools Marketing and the GM of Application Platform Marketing * Contributed to the Application Platform GTM Cookbook - a creative and demand generation guide for execution across Microsoft's international subsidiaries
01.09.2004 — 28.02.2005
Unisoft Networks
Marketing Manager
? Work closely with management to develop and implement a B2B marketing strategy that best compliments the company's core technical service competencies ? Redesign and manage the company website; Create corporate messaging and marketing content ? Drive the relationship with channel partners (Microsoft, HP, Intel, VERITAS, and Symantec); Optimize MDF and co-op funds; Coordinate product training with the sales team ? Collaborate with vp of technical services to research and develop case studies documenting the success and depth of experience in our service offerings that resulted in Microsoft Gold Partner
HILFE UND SUPPORT
HILFE UND SUPPORT * FAQ * Kontakt * RSS * Sitemap * Preise und Leistungen
ÜBER UNS
Unsere Partner
ÜBER UNS * Kundenecho * Werben Sie bei uns * Presse * Unsere Partner * Werden Sie Partner * Karriere
SOZIALE NETZWERKE
SOZIALE NETZWERKE * facebook * Twitter * LinkedIn
AGB
* AGB * Impressum

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