I am a pioneer and among the top exponents of social media marketing, being one of the founding team members of Lazada Malaysia which has become a leading eCommerce venture in the region.

I may be a size ‘S’ but I am a force to be reckoned with after more than 16 years in publication and graphic design, advertising and public relations as well as online entrepreneurship and social media marketing. 

I first established my credentials as a publication designer with several prominent magazines, becoming in the process a key mover and shaker at a number of cooking publications in the market by revamping their outlook and contributing to content development. Since then, I have extended my innovative spirit to other areas of marketing communications. Currently, I have diversified into other ventures, seeking to expand my horizons in online entrepreneurship as well as in social media marketing.

In my work, I am always methodical and meticulous, and has consistently been an asset to any organisation I have worked for.

Specialties: Developing and managing the integration of strategic social and digital initiatives into the overall business strategy to reinforce brand image/reputation, branding and creative writing.